The Buy New Zealand campaign began in 1988. Its emphasis has shifted over the years, but the basic aim of encouraging consumers and organisations to buy New Zealand goods and services wherever possible has not changed.
When you buy a New Zealand produced product or service, you’re helping to create jobs, promote growth. As every cricketer knows, a run saved equals a run scored – so you’re giving our country a double whammy benefit when you buy New Zealand rather than from another country. We can be proud of the quality of our products.
